Values

Business Outcomes, Not Potential

We want to do the best and work with the best. Too often people become enamored with talent and potential, and while that is important, we are more focused on team members executing at a high level every single day, regardless of their God-given abilities.

Extreme Ownership

Extreme Ownership is taken from former Navy Seal, Jocko Willink and it speaks to every single person taking full responsibility for their actions, their department’s actions, and their team’s actions. Obviously, this has to start at the top and works its way down and out within an organization. When everyone steps up in this way, fewer issues occur, and more solutions flow.

Business First!

Our customers and our team members are vitally important to us. However, if the business is floundering, how can we take care of either? Every decision we make, we filter it through this question, “How does the help the business?” What we do is important and is how we care for our families, so we must ensure the business is healthy and operating effectively and efficiently. When it is, then our customers and team members are well-taken care of.

Massive Thinking:

We believe in being massive thinkers. Massive thinking starts with a positive mindset, a strong belief system, and personal self-development. We want to grow an impactful business, that serves our customers, grows our team, and gives back to the community, so we push our thinking to match those beliefs. If it can be done, we want to do it.

Massive Action Takers:

If we are going to think massively, we need to match that thinking with massive action, otherwise, it becomes a pipedream. This begins with a having a great sense of urgency.

  1. Do whatever it takes, as long as it’s legal, ethical, and moral, to get the job done.

  2. Start immediately - Waiting to start is nothing more that a lie to keep us from starting.

  3. Be the thermostat, not the thermometer - Control the room temperature, not simply gauge it.

Integrity Above All Else:

At the end of the day, we want to do the right thing 100% of the time. This is true when people are watching, and especially true when people are not looking.